ICONA was founded in 2010 in Turin, the cradle of Italian automotive history, design, and craftsmanship, and one of the main automotive capitals in Europe. The company's mission has always been to imagine the shape of the future, sense evolution, anticipate changes, open new scenarios, inaugurate new trends, and continue today to develop revolutionary projects for automotive, smart cities, smart mobility, sanitation, product, and industrial design. Icona Group has over 130 designers, pattern makers, engineers, and project managers from 20 countries with permanent offices in Shanghai, Turin, Los Angeles and, from 2021, a new operational headquarters in the startup phase in Tokyo and Wellington (NZ). The mobility of the future is closely linked to the cities of the future: this is the vision of Icona, which applies Leonardo's concept of a design that creates a connection between things, people, means of transport, and environment, accelerating innovation and responding to new, strong needs: technology, efficiency, optimization and implementation of the use of renewable energy to achieve CO2 reduction objectives. The participation of Icona in MIND is a confirmation of the strategic direction of future development, which continues on the path of diversification undertaken by the Italian company in recent years and which will feed on increasingly numerous collaborations with companies in the most diverse sectors because the process towards an increasingly "smart" future must be applied to all areas of life and activities, including industry and agriculture. In the ecosystem that ICONA has in mind for the future, all these objects are connected: if Hyperloop could connect in an hour and a half, cities like Milan and Rome, in the city, we would move with small vehicles, reducing traffic and facilitating parking. And electric vehicles could be powered by hydrogen, with zero emissions and improving performance in terms of autonomy. "Design can no longer be considered a simple aspect of style; it is an engine of innovation to be integrated at the origin of every project; for this reason, we strongly believe in collaboration between companies, which is also the principle of MIND.
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